How can B2B e-commerce help with wholesale sales?

It’s not news to anyone that e-commerce sales have grown, especially influenced by the pandemic scenario. Now, in the post-pandemic context, online sales continue to expand, including good news for the B2B e-commerce segment.

A B2B e-commerce can help with wholesale sales, expanding your audience by creating better purchasing conditions, without geographic limits and without opening hours.

The best? With a lot of savings! Want to know more details about the B2B e-commerce market? Stay with us until the end of the article!

Why implement B2B e-commerce?

The internet has transformed people’s routines. The way we communicate, inform ourselves and also buy has changed drastically with it. And the changes don’t stop! New trends emerge every time and sales would be no different.

Companies that sell wholesale know that in-person sales are fraught with limitations, as physical spaces may not keep up with the company’s growth over the years and modifications may not be sustainable for the business.

Thus, expansion into the digital universe allows for a series of optimizations, such as savings and improvements in the customer experience.

Below, we list 5 good reasons to invest in e-commerce for B2B.

1. No geographic limits

Your company can serve other companies from different cities and states, without being limited to just your region.

Serving only the local public inevitably means that your business reaches a point of stagnation after a certain period. After all, attending only in person brings this limit.

On the other hand, working digitally allows other companies to learn about your services and start purchasing from you. This movement is what allows business to expand, without having to rely solely on its region for this.

Even for customers in your city, receiving purchases at the company is an advantage, as it avoids financial and time expenses spent traveling.

Have you ever thought that selling online is also advantageous thinking about those who already buy from you in person? This way, there are more opportunities for loyalty!

2. Your company is open 24/7

Have you ever thought about working without time restrictions? With digital this is possible. Even more, without having to spend anything on it.

While a physical unit needs a series of resources such as energy, water, internet and employees, in addition to rent and other expenses, there are great savings in digital.

After all, you only need to have a good website and pay for expenses such as hosting and domain, in addition to a small team, when compared to the large teams required for face-to-face work.

This means your customers can enjoy shopping at their preferred time, without running into the door. This flexible schedule is one of the biggest advantages for the customer, who can choose to buy whenever they want and without traveling.

3. Exclusive promotions and product mix

Digital presence brings a series of changes and strategic possibilities for companies. A good example is the creation of promotions and exclusive product mix in e-commerce.

This is possible thanks to the data generated on the website, which can point out, for example, products that are out of stock and need a large flow.

The same goes for strategic promotions, which can be carried out during a certain period or for some other reason relevant to the company.

Furthermore, it is also possible to create combos with a mix of specific products, increasing your company’s profitability, even wholesale.

4. Optimized Customer Experience

Buying online guarantees a series of advantages for the customer. Through the website, buyers can access their purchase history and easily check what they purchased on their last visit.

This makes it easier to buy the same items again in the case of recurring purchases.

Another advantage for customers is being able to buy without leaving the company and without waiting for the salesperson.

These digital details save the customer time, as they themselves are responsible for purchases.

5. Data integration

Finally, selling digitally ensures that retailers integrate systems and platforms into their e-commerce, so that they have access to relevant data about customers.

With this, it is possible to devise strategies to increase the average ticket, make more profit and offer an even more positive experience to customers.

How to implement the ideal B2B e-commerce?

More than important, it is necessary to act digitally to position yourself in the market competitively . That said, how to implement the ideal B2B e-commerce? See how in the following topics:

Know the profile of your customers

The first step is to know the profile of your customers . Discover details such as monthly revenue, niche of activity, how much they usually invest in products in your niche and other pertinent details.

It is also interesting to know data about the online presence of these customers.

For example, find out if these companies are already used to buying online and how they usually buy. If they don’t yet buy online, your company can help with strategies aimed at promoting e-commerce. This way, customers discover a new way to buy!

Integrate with other sales channels

Selling on e-commerce, contrary to what many may think, does not mean abandoning other sales channels.

In fact, selling in person continues to be important, as there are local customers who continue to prefer this method. Remember: in-person sales are also relevant in cases of specific products.

Therefore, online sales exist to expand your operations, eliminating geographical and time limits, as well as reducing a series of costs. However, it is important to integrate all sales channels, using specific tools, to optimize results.

Set goals and objectives when implementing B2B e-commerce

Part of planning includes setting goals and objectives. Why does your company want to invest in digital? What is the expected growth over how long? Or, what are the desired financial, commercial and logistical impacts? List it all.

Only in this way will it be possible to determine effective strategies and develop qualified e-commerce for your business goals and the needs of your audience.

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